When I was doing research on how to promote my new book, many articles stated that one of the most important things to do was to engage with my readers using a mailing list.⁣

Obviously, this is an option that requires you to put in a lot of time and effort, as you have to create valuable content month after month in order for it to be worthwhile. But if you can do it, this is a tool that has a lot of potential for good feedback and promotion, both for now and for future projects.⁣

So, I decided to start setting things up! I already had a Mailchimp account and knew how to set up the signup form on my website, so I did just that. I am now in the process of creating a template for my emails. I plan to send one email per month, and to include in those email exclusive tips, thoughts and insight that extend on the topics that were touched on in the book.⁣

It’ll be a lot of work, but I think I can do it well if I’m prepared and organized.⁣

How about you: do you run a mailing list / newsletter? ⁣

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